The Internet is set to expand with 1,930 applications for new domains.
Mark Partridge, founder, Partridge IP Law
The Internet Corporation for Assigned Names and Numbers (ICANN) met in Prague in late June shortly after revealing 1,930 applications for new generic top level domain names (gTLDs) -- the name to the right of the ?dot? in web addresses.?Among those participating in this new virtual land rush are traditional brick-and-mortar manufacturing businesses such as General Motors Co. (IW 500/4), Bridgestone Corp. (IW 1000/113)?and Honeywell International Inc. (IW 500/37).? What?s going on here?
ICANN, the California-based nonprofit corporation responsible for the management of domain names on the Internet, will spend several months evaluating and approving these applications. In the end, the process will dramatically expand the current array of top level domains beyond the familiar .com, .net, and .biz when they come on line beginning in 2013.?
However, such a dramatic change in the organization of the Internet will affect everyone. If your firm produces parts for the auto industry, will you now need to establish a presence on an .auto domain as well? What if one of the approved top-level domains uses one of your trademarked brands?
The applications were not for the faint of pocket, requiring a $185,000 filing fee for a lengthy and detailed application filed with technical and financial information to show the ability to operate the new domain.? A new company, Donuts Inc., led by a team of experienced Internet insiders, filed 307 applications.? You do the math.
Many applications were filed for industry terms such as .bank, .industry, .auto, .beauty, and .tech.? There were five applications for .baby, including one filed by Johnson & Johnson Inc. (IW 500/19); thirteen for .app; and three for .wow.? Overall, 230 letter strings had more than one applicant, which will lead to negotiation and potential auctions to assign the name.? Each name is unique and ultimately there can be only one of each letter string added to the domain name system (DNS).?The complete list can be found at www.icann.org.
A number of industry leaders filed applications for their well-known names and brands.? General Motors applied for .CADILLAC, .CHEVROLET and .GMC, while Ford went for .LINCOLN and .FORD.?
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